In addition to Beyoncé, the campaign will also feature soccer stars Mo Salah and Paul Pogba, women's basketball all-star Nneka Ogwumike, online gamer Tyler "Ninja" Blevins, as well as Siya Kolisi, the first Black captain of the South African rugby team, and Tifanny Abreu, the first trans woman to play in Brazil's professional volleyball super league, WWD reported. Strong brands are built from within, they engage their organization through culture and inspiration and that's when the magic happens." If the organization within doesn't recognize what we are talking about, then you have a disconnect. "I believe the most powerful brands are those that live their attitudes and then convey that to the outside world. "You cannot be a brand on the outside, that you are not on the inside," he told WWD. Brian Grevy, the company's executive board member responsible for global brands, also noted that "this is more than just a campaign" for Adidas. Impossible Is Nothing "serves as the introduction for a long-term brand attitude," Adidas said in a statement. Today, I regret the night I put that ring. So that she and they and we could see possibilities too." Fans of Beyonces 2013 self-titled album might be left reeling by the the raw anger and pain with which Beyoncé approaches this new subject matter. She saw that she could be an inspiration to all people. "When she was finding her voice, she didn't see limits she saw possibilities," the voice-over says. As her hit song "All Night" plays in the background and a voice-over speaks to Bey's decades of positive influence, visuals show the legendary entertainer through the years - from her days performing in her living room to her making history on the Coachella stage. The visuals, usually no more than a minute in length, "will be released at intervals throughout the spring and summer on all Adidas' marketing channels and in stores." They will also share "inspirational messaging" about unity.įor Beyoncé's inspirational film, Queen Bey provided home video footage of her early days in her hometown of Houston, Texas. "Beyoncé's tour has brought Jay and Beyoncé very close," the source added. "Jay has been by Beyoncé side during many of her shows so far.Beyoncé is among 20 celebrities and sports figures featured in Adidas' new brand campaign titled "Impossible is Nothing."Įarlier this week, the German brand released the first of its "biography-style" inspirational films that show archival footage - in Beyoncé's case home video footage - centered around themes of "sustainability, inclusivity, and credibility," as reported by WWD. "Beyoncé and Jay are really working on their marriage," a source had told E! News in June. "Jay is making time for Beyoncé and his family more overall." The two have not commented about the speculation and have appeared united while stepping out in public several times since its release. Many believe the rap star's behavior inspired her now-famous Lemonade album, which was released in April and whose songs reference relationship problems and a cheating lover. Beyoncé wore a white knee-length dress with a sheer underlay and white and pink silk ruffled peplum sleeves, paired with brown stiletto sandals, while Jay Z sported a black jacket, matching pants, a white T-shirt, white sneakers and a thick gold chain necklace. The 34-year-old R&B star was photographed holding hands with her husband, 46, at Harry's Bar. surprisingly sexy shimmering black calf-length Zac Posen. Beyoncé showcased a radiant smile as she and Jay Z stepped out for a late-night date in London following her concert at Wembley Stadium. the singer her cute studded leather purse Queen of cool Beyonce wore 6.9m of diamonds for the night out.
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